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Tuesday, October 7, 2025

Twice as Nice CEO  Waheed Shonibare  is dead

The deceased ventured into the retail of men’s shirts ten years ago.

• October 7, 2025
Waheed Shonibare
Waheed Shonibare(Credit: The Nation Newspaper)

Popular fashion stylist and chief executive officer of Twice as Nice, Waheed Shonibare, has died.

The death was confirmed by renowned journalist and founder of Best of Nollywood Awards, Seun Oloketuyi, on his Instagram handle on Tuesday.

Mr Olokutoye briefly wrote, “Alhaji Waheed Shonibare (CEO- Twice as Nice) is dead. Details later.”

The date of Mr Shonibare’s death and the circumstances that led to his demise are yet unknown as of the time of filing this report.

Mr Shonibare, who studied pharmacy at the Ogun State University, ventured into the retail of men’s shirts ten years ago.

The business eventually grew from just one shop in Yaba to about 20 others in Lagos State, Abuja, Ibadan, Port Harcourt and Ghana.

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