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Thursday, June 12, 2025

Lagos advances global campaign for adire, African fashion

Ms Benson-Awoyinka said the meeting was a major step forward in promoting adire and African fashion globally.

• June 12, 2025
Toke Benson-Awoyinka
Toke Benson-Awoyinka [Credit: WFM91.7]

The commissioner for tourism, arts and culture, Toke Benson-Awoyinka, has met with key international stakeholders to spotlight indigenous fashion and textiles on the global stage.

The engagement was with the founder of Africa Fashion Week London and Nigeria, Ronke Ademiluyi-Ogunwusi, and the British deputy high commissioner, Johnny Baxter.

According to a statement by the ministry, the celebration of the 15th Edition of Africa Fashion Week London was part of the discussions at the meeting.

Ms Benson-Awoyinka said the meeting was aimed at advancing the cultural and economic potential of Adire textiles, an iconic Yoruba fabric, as a major export and symbol of Nigeria’s rich heritage.

Ms Benson-Awoyinka said Lagos was committed to supporting creative platforms that empower designers, preserve cultural identity and contribute meaningfully to its economy.

The commissioner said such partnerships were vital in amplifying African narratives and positioning the state as the heartbeat of fashion and creativity on the continent.

“As the fashion and creative capital of Nigeria, Lagos remains a catalyst for innovation, style and enterprise. We are proud to support initiatives that promote our cultural assets and inspire the next generation of creatives,” she said.

Ms Benson-Awoyinka said the meeting was a major step forward in promoting adire and African fashion globally.

Ms Ademiluyi-Ogunwusi, who is the wife of the Ooni of Ife, expressed happiness in what she described as a landmark initiative. She said there would be other collaborations for the fashion week.

Some of the collaborations include the British Museum, Disney The Lion King Africa Centre, Manchester Metropolitan University London, Winchester School of Art, London and the London School of Economics. 

(NAN)

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