Justin Green, president of the Global Alliance for Public Relations and Communication Management, says Nigeria hosting the 2026 World Public Relations Forum is an avenue to celebrate Africa’s creativity and hospitality.

Mr Green said this in his virtual address at the WPRF tagged ‘Abuja 2026’ National Unveiling in Abuja. He said the event would be historical and an avenue to celebrate Africa’s creativity, diversity, and hospitality.

“The WPRF for the first time is coming to Africa, Abuja in Nigeria. This is historical and will highlight Africa’s global influence and communication that celebrates the continent’s creativity, diversity, and hospitality.

“The forum, which is done in partnership with the Nigerian Institute of Public Relations (NIPR), shows the effectiveness and power of collaboration. We are confident that Nigeria will deliver.

“The world will come to Abuja to explore how communication can drive positive and responsible leadership and inclusive communities beyond the professional boundary. It will also showcase Nigeria’s rich culture and innovation, and what will make it a truly an unforgettable experience,” Mr Green said.

Mr Green urged communicators from across the world to join the forum in Abuja to witness the historic and inspiring moments in 2026. He has also expressed delight, optimism, and confidence in the ability of Nigeria to host the WPRF Abuja 2026 successfully.

“See you in Abuja in 2026,” he added.

The president of the African Public Relations Association, Arik Karani, who spoke via Zoom from Nairobi, Kenya, said the 2026 forum was about responsible communication.

“We do not only exchange ideas but also come together to affirm the power of communication in shaping the future of the world. For us, responsible communication is about communicating with clarity, accountability, and empathy. As we do this, we should focus on accuracy, respect, and the impact our words have on others.

“As we prepare to host the forum in Nigeria, note that each and every one of you carries a story. So let us tell them with clarity, conviction, and responsibility,” Mr Karani said. 

(NAN)