MILO begins 30-day Ramadan gifts initiative in northern Nigeria
Milo, a product of Nestlé Nigeria, has commenced a 30-day Ramadan gifting campaign across communities in northern Nigeria to support families during the holy month.
According to a statement by Nestlé Nigeria on Tuesday, the initiative aligned with the values of kindness and unity associated with Ramadan.
The programme will see the distribution of over 1 million sampled cups of Milo, more than 1,000 cartons of the product, and essential Iftar items.
The items include prayer mats, kettles and plastic buckets aimed at supporting households observing the fast.
The campaign is supported by Milo’s ambassadors, including Ahmed Musa, Mansurah Isah, and Sulaimon Bosho, who have helped amplify its message of unity and generosity.
Speaking on the initiative, the category manager for beverages at Nestlé Nigeria, Gilbert Tweneboah-Koduah, said, “Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion.
“The donated items will be handed over to 100 religious and community leaders overseeing mosques with an average of 300 worshippers each, who will coordinate distribution to ensure the support reaches families.”
Ibrahim Shehi Mai Hula, chairman of the Kano State Hisbah Board, commended the effort.
(NAN)
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